App puts orchards on the map

Fruit Producers SA chief executive Jose Gil at a Lenswood apple orchard, just one of many he said could benefit from a smartphone app which will connect visitors direct to fruit producers across the Hills.

An advocate for local fruit growers is looking to develop a fresh digital marketing approach for the region to benefit those in search of Hills apples, cherries and pears and put local orchards on the map.
Fruit Producers SA chief executive Jose Gil said he was working on developing a smartphone app, tentatively titled ‘Fresh Produce’, which would, at a minimum, act as an easy-to-use directory for local fruit growers to list their orchards and useful information for tourists